About me
Understanding technology. Understanding people.
burnin.net is deliberately not a big agency. You work directly with me, Felix Scheffel — a consultant who knows both worlds from his own practice: the world of people and the world of AI systems.
The story: two worlds that belong together
AI projects rarely fail because of the technology. They fail because of the rollout — because of overwhelm, resistance within the team, tools that no one understands. Anyone who wants to bring AI successfully into a business must therefore be able to do both: build systems and guide people. burnin.net grew exactly out of this insight.
World 1 · People
Felix Scheffel has worked with people for over 25 years: training as a licensed alternative practitioner (Heilpraktiker) at the Zentrum für Naturheilkunde in Munich, his own practice, over 9,000 hours of continuing education — including:
- Success & Burnout Coaching (certified)
- Body-oriented therapy methods
- Stress and nervous-system regulation
- One-on-one guidance, couples work, retreats
A quarter century of experience in how people go through change — and what they need for change to succeed.
World 2 · Systems
In parallel, curiosity gave rise to his own AI workshop — today the backbone of the entire operation, in daily production:
- Content pipelines that have created and maintain thousands of specialist texts
- Quality-assured multilingual translation with review loops
- Audio production from speech recognition to speech synthesis
- A team of over 30 specialized AI agents — for research, writing, strategy, bookkeeping and development
No slides, no theory: lived, operated, daily-used AI.
At some point came the question from entrepreneur friends: "Can you build that into our business too?" — The answer is burnin.net: holistic AI consulting that starts with the person and ends with technology that works.
Insight without action is entertainment. Action without insight is activism. Both together are mastery.Felix Scheffel
About the person
Milestones
- Born and raised in Munich — today professionally active across the German-speaking region, between Bavaria, Austria and Malta
- Licensed alternative practitioner (Heilpraktiker) since 2001 (state examination, trained at the Zentrum für Naturheilkunde Munich) with his own natural health practice
- Over 9,000 hours of continuing education — from body-oriented therapy to tapping acupressure (EFT) to certified Success & Burnout Coaching
- Retreat leader and coach — multi-day intensive formats for people under chronic stress, with a focus on nervous-system regulation
- Entrepreneur — managing director of Wise Lifestyle Limited (Malta) and chairman of a research association in Austria
- AI practitioner — has been building and running his own AI production systems for years, long before "AI consulting" became a buzzword
What drives me: contributing to a conscious society. Technology should serve people — not the other way around. That's why my consulting is holistic: it starts with the person, respects what has grown organically, and puts tools to use where they truly create freedom — freedom for what only people can do: relationship, judgment, presence.
How we work
How we work
Directly with the founder
No junior consultant, no sales layer: you speak with the person who designs and takes responsibility for your system. The technical implementation in the background is handled by our own AI agent system — fast, thorough, documented.
Three perspectives on every tool
Before we recommend anything, we check it three ways: what does the provider promise? What does independent practice show? And who really benefits — you or the provider? We label marketing promises for what they are.
Gentle before strong
A principle from therapeutic work that applies just as much to businesses: build security and trust first, then grow. We start with a pilot building block — and expand only once the foundation holds.
Enablement instead of dependency
We document in plain language, train your team and hand you everything you need to stay self-sufficient. Self-reliance is not a buzzword for us — it's the goal. Ongoing support is an offer, not a leash.
The company
Who we are, legally
burnin.net is an offering of Wise Lifestyle Limited (Malta, Reg. No. C 92030), Felix Scheffel's company for consulting, coaching and digital products. The company's world also includes coaching and retreat offerings at felixscheffel.com — that's where the people-side of our work lives. Consulting and implementation take place across the German-speaking region, on site and remotely.