Holistic AI Consulting · SMEs, Practices & the Self-Employed

AI, introduced —
with awareness.

We bring artificial intelligence into your business, thought through as a whole: technology that visibly lightens your team's load. Workflows that fit your people. And time that returns to what truly matters — your guests, customers and clients.

Why "burnin"?

The blue flame is the clearest, calmest part of the fire. That is what our name stands for: burning for your own cause — without burning out. AI takes over the friction of daily work: the typing, the searching, the double entry. Your energy flows to where it is needed — to people.

  • 25+ yearsof experience working with people — practice, coaching, guiding people through change
  • Over 30specialized AI agents — our own team, in daily use
  • 30 min.free intro call — a clear assessment, not a sales pitch
  • 1 business daymaximum response time — you don't wait on us

Two worlds, one approach: we only advise on what we live and run ourselves every day.

Our approach

Holistic means: we see the whole.

A business is more than its workflows — it is a living system of people, relationships and habits. Anyone who introduces technology there changes all three. That's why our consulting doesn't start with the tool, but with the person.

The person first

Every change begins with the people who carry it. We listen before we build — and introduce AI in a way that your team welcomes it, rather than enduring it.

The business as a whole

We look at how everything works together — workflows, communication, culture — and strengthen it as a whole, instead of stacking isolated solutions that no one can oversee anymore.

Technology in service

Tools are a means, not an end. We choose them independently — based on your benefit, your data sovereignty and your freedom to switch at any time.

Services

Four areas — one goal: your business works with less friction

01 · Strategy

AI Potential Analysis & Roadmap

We capture your workflows on site and translate them into a clear roadmap: what relieves the most, what it costs, where to start. The result is yours — even without a follow-up contract.

More about the analysis →
02 · Automation

Workflow AI: quotes, emails, documents

Customer conversations become quote drafts, inquiries become reply drafts in your tone, meetings become minutes. Your team reviews and approves.

More about automation →
03 · Team AI

AI as a colleague in everyday team life

With the latest team features (2026), the AI follows along in your work channels, knows the business and is approachable for everyone on the team — from the owner to the temp.

More about Team AI →
04 · Enablement

Training & ongoing support

Hands-on training without jargon, a business handbook in plain language — and, if desired, ongoing support, cancellable monthly. Our goal: you become independent, even of us.

More about training & support →

Our stance

Four principles you can measure us by

One

The person decides

AI drafts — people decide. Every output goes through your team's approval before a customer sees it. For us, that is an architectural principle, not an option.

Two

Gentle before strong

From 25 years of guiding people through change, we know: security first, then growth. We start small, build trust — and expand only once the foundation holds.

Three

Clear advice

For every tool, we ask: who benefits — you or the provider? We watch out for your data sovereignty and your freedom to stay independent. If AI doesn't solve your problem, we say so in the intro call.

Four

Burning without burning out

The goal is not "more, faster, further". The goal is a business that works with less friction — and people who still have energy left in the evening. That is what our name stands for.

The most common concerns

What makes businesses hesitate before AI — and how we take it seriously

"We don't know where to start"

That's why every project begins with the potential analysis: you start with the building block that pays for itself the fastest.

"Data privacy worries me"

Rightly so — that's why it's part of the foundation from the start. Where it makes sense, processing runs locally, on your premises.

"My people won't go along with it"

AI that takes work off your hands rather than adding to it wins people over quickly. We train hands-on and leave the team in control.

"We don't have an IT department"

You don't need one. We set everything up, document it in plain language and stay on board as your point of contact.

"AI just makes things up"

Unsupervised AI sometimes does, yes. Our systems work with your verified knowledge base — and every output goes through human approval.

"Not another subscription trap"

Fixed project prices, third-party costs transparent and without markup, support cancellable monthly. We earn from your solution, not from locking you in.

Use Cases

What this means concretely in your industry

Hospitality & Events

Event inquiry → qualified → quote draft in minutes. Reviews answered centrally. The office gains hours — every day.

Practices & Consulting

Conversations are documented (with consent), follow-up appointments prepared — the practitioner works with people instead of the keyboard.

Trades & Services

Site-measurement notes become quotes, business knowledge becomes searchable: new employees ask the AI instead of the owner.

Process

Six steps to an AI-supported business

  1. Intro call free · 30 minutes

    You tell us how your business works — we listen and give a clear first assessment — even if AI isn't (yet) the right thing for you. On request, with a live demo: you see, using an example from your day-to-day work, how a conversation becomes a finished quote draft.

  2. Potential analysis 1–2 weeks

    On-site capture, reviewing systems, understanding bottlenecks. Result: a prioritized roadmap with benefit, effort and a fixed price for each building block.

  3. Pilot building block 2–3 weeks

    The building block with the fastest benefit is built first and tested with cases from your day-to-day work — you see results before investing further.

  4. Expansion 4–6 weeks

    The remaining building blocks follow the proven pattern: build, test, hand over. Privacy documentation and records are created along the way.

  5. Training & go-live 1 week

    Your team learns the new workflows hands-on, at its own pace. Only once everything runs cleanly do we switch over — followed by four weeks of intensive support included.

  6. Operation & optimization ongoing · optional

    AI keeps evolving month by month. We monitor quality and proactively bring in new possibilities — cancellable monthly.

Privacy & Trust

Legally sound from the start — not as an afterthought

General Data Protection Regulation

Consent processes, data processing agreements, a record of processing activities and a deletion concept — we deliver them as part of the project.

EU AI Act

Since August 2026, labeling requirements apply to AI-generated content. Our systems are built for that — you don't have to work through regulatory texts yourself.

Local processing, where it counts

Sensitive data such as conversation recordings can be processed locally on your premises — it never leaves your business.

The person decides

Every AI output goes through your team's approval before a customer sees it. For us, that is an architectural principle, not an option.

Who's behind it

Two worlds, one consultancy

Felix Scheffel, founder of burnin.net

Felix Scheffel combines what rarely comes together: for over 25 years, he has guided people through change as a holistic therapist and coach — in his own practice, at retreats, in companies. His training includes Success & Burnout Coaching: he knows from thousands of hours of practice how overload arises — and how to resolve it.

And for years he has been building his own AI systems that run in production every day: content pipelines with thousands of specialist texts, quality-assured multilingual translation, fully automated audio production — and a team of over 30 specialized AI agents.

That exact combination is burnin.net: technology that works — introduced by someone who understands people.

More about Felix and how we work →

Packages

Clear packages, clear prices

Getting started costs nothing. Beyond that, every project is different — the packages show the order of magnitude; your concrete fixed price is set after the intro call and demo. We disclose third-party costs (AI licenses) transparently, without markup.

Getting to know us

€0

  • 30-minute intro call
  • Live demo: conversation → quote draft, using an example from your day-to-day work
  • A clear assessment of whether and where AI pays off
  • No strings attached
Request a call

Analysis

from €1,900

  • On-site capture of your workflows
  • AI potential analysis with priorities
  • Implementation roadmap with fixed prices
  • Usable independently — no obligation
Get in touch

Support

from €490/month

  • Monitoring & quality assurance
  • New AI features, proactively
  • Fixed point of contact
  • Cancellable monthly
Get in touch

Frequent questions

Briefly answered

What does "holistic" AI consulting mean?

That we don't just set up technology, but keep the whole picture in view: the people who work with it, the workflows it is embedded in, and the culture of your business. AI projects rarely fail because of the technology — usually because of the rollout. That's exactly where our double strength lies: building systems and bringing people along.

Isn't my business too small for AI?

No — small teams in particular benefit the most, because every saved office hour is directly noticeable there. Our building blocks deliberately start small and grow with you.

Which AI technology do you work with?

Primarily Claude by Anthropic — based on our daily hands-on experience, currently the strongest AI for text, analysis and agent systems, including the latest team features (2026). Where another tool fits better, we say so openly — we earn from your solution, not from license commissions.

Does the AI replace my staff?

It replaces typing, searching and double entry — not people. In practice, working time shifts from the desk to the guest, customer or client. Your team is trained and strengthened, not made redundant.

What about privacy and conversation recordings?

Recordings only take place with documented consent. We supply the consent templates, the record of processing activities and a deletion concept — and, if needed, involve your data protection officer.

What does ongoing operation cost?

Providers' AI licenses typically run around €25–35 per user per month, plus small usage-based costs. We disclose all third-party costs transparently — they go directly to the providers, without markup.

Am I tied into long contracts?

No. The analysis is usable independently, projects have fixed prices, ongoing support is cancellable monthly. Our goal is that you become independent — even of us.

Why should I trust a young consultancy?

Because you're not buying slides, but systems that have themselves been running in production for years — and guidance built on over 25 years of experience working with people. Our structure keeps your risk small: a free intro call, an independently usable analysis, a pilot before expansion, support cancellable monthly.

Contact

Let's get to know each other.

30 minutes, free, unhurried. You tell us how your business works — we listen and tell you clearly where AI can lighten your load. And where it can't.

Email: info@burnin.net · Reply usually within one business day
Consulting and implementation — online or on site with you.